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Almost any website is smarter than Facebook.
By now, everybody knows that customers to Yahoo!, Facebook, Google, MSN, NY Times, WSJ, etc. are not the visitors. Advertisers are the customers. All these sites make money selling advertising. Over...
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Don’t be everywhere. Just be where your research tells you to be.
A few weeks ago, I started working with a new client, a mid-size business. They started using Social Media a few years back and, over time, developed presences on Facebook, Twitter, Google+ YouTube,...
View ArticleThe state of Social Media & Social Media Marketing in the second half of 2012
View more presentations from Esteban Contreras Good aggregation of data by Esteban. Below are a few notes: - Ranked by growth, India (51.7%) and Indonesia (51.6%) are the Top 5 social networking...
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In Memoriam Microsite
10+ years ago everybody tried to build portals. “Stickiness” ruled the digital marketing world. 5+ years ago everybody started to build microsite. The intention was to capture a single-minded idea in...
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The silliness of Facebook likes
Last night I was standing on our patio, admiring the sunset with my daughter. She looked at me and asked: “Do you like the sunset?” “Yes, I like the sunset.” “I like it, too.” According to some...
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Digital is not social. And social is not digital.
Many agencies have added social to their list of offerings. Some have added new people with specific skills to support/activate and engage social platforms. Other agencies just added social to the...
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SXSW 2012: The need for calm technology, Part 2
You click on a button on your iPhone and it immediately bursts into life, the blinking “slide to unlock” label hinting at the direction of the motion it wants you to make. That rich, lively screen...
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The user data bubble
“(In the publishing business) the readers are the product, and the customers are the advertisers.” – Dave Winer It started with Path last week, and now we learned that Facebook, Twitter, Foursquare,...
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Since when do we have to ‘like’ someone before we begin a conversation?
When the Web was young and digital marketing in its toddler shoes, a common practice was to require customers to fill out a form before they could access a site. Cheered on by “Get all the exciting...
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Size does matter. Or, does it?
We have this view of the world that the super-mega market leaders in one niche or market have a superpower that will guarantee success in new markets. The current Facebook S1 release is just another...
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